It's been nine years since Rich Kleinert left his Bay Area industrial job of almost twenty years to become his own boss. But it took him only two weeks to decide to give notice after his wife saw a coffee cart business for sale in Santa Cruz, CA.
Rich operates Coffee Concepts as a Northern California mobile business where he covers conferences, such as the She's Geeky 2008 Unconference where he kept the lattes and cappuccinos flowing to local weddings and office parties.
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